We were charged with producing and directing a Facebook Messenger ad campaign for new musical features on the app, prior to the rollout.

We worked cross-functionally across numerous teams at Meta including marketing, product design, and UX. We built custom animations to replicate the app’s unreleased but forthcoming features.

We scripted and filmed a short user experience with real people cast from a San Francisco talent agency.

Meta dropped this video on their own Facebook feed as part of their announcement of new interactive user interface features on their Messenger app.