Zachary was charged with shooting a short cinematic brand doc with Steph Curry and designer Mache.

The idea was to mirror the image of the shoe and its design with the design of the Infiniti QX50.

We had to work fast because we only had about an hour with the Infiniti QX50, an hour with Steph and Mache designing together, and an hour with Mache designing and building on his own.

We shot two cameras, with one on a gimbal, to maximize our footage in a short production window. We opted for moody indoor lighting with a subtle haze to match the texture of the room to the texture of the shoe. Outdoors, in Steph’s driveway, we flew a 20×20’ silk above the car to diffuse the sun as Steph and Mache reviewed their design.

Steph and Mache had a natural creative connection, and even with a tight production day, we were able to gather all the elements we needed for a strong story with engaging visuals. The video has been streamed over 1.4M times on Steph’s YouTube channel.